Importance of media

Frankfurt school of social researchers was proposed by them in the 1920’s. It is also known as the Institution Of Social Research. It was founded by Felix well in 1923, he wanted to develop Marxist studies in Germany. The Nazis  made it close and move to the United States.

Media is a huge part of our society, from the internet to radio and newspapers, it is hard to escape from. Each and every day these events are occurring and people are gaining stardom from various platform such as Twitter and Instagram. A big following is what attracts the public and therefore gaining steady recognition month by month. Advertising helps a lot with this. One of the most popular social media is YouTube, their huge platform enables them to contact their users to promote their products. Using online stars to talk about their products in hope of attracting a wider audiences and generating a lot of money from it. This is a powerful way of bringing a message across and making your name known to the public. The free publicity is  not just for yourself but for your business/ community, which generates a lot of exposure.

‘A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.’-

The more social media you have and the more active you are, it is more likely that your pages will thrive. When you advertise yourself or your business in a professional manner people will be more attracted to what you stand for. Therefore customers coming back to support your current and up and coming projects. The loyalty between an owner and customer is something that needs to be worked on and trusted. It is hard for your brand to be well known if it does not exist online. Presenting it across all sorts of different media allows followers from all spectrums and interests to come to your page. Interacting with followers such as replying and reading feedback is something that can help your business thrive.

Dominic Smales  which manages Gleamfutures told Channel 4 News:

“We totally support anything that makes the relationship between talent and audience as honest as possible… this is a really new space and it’s evolving all the time, and we are keen to be at the forefront of compliance.”

He manages the most popular Youtubers such as Zoella, Pointlessblog etc with over a million subscribers. Dominic states that honesty is the best thing to be in this industry because with this huge following, it is easy for a viewer  to recognise when someone is not being truthful. Advertising on Youtuber is much newer than the other social media platforms therefore it is important to consider what opinions and content is put out there for the world to see.



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